Monday 9 April 2012

'I heart my bike!' Fixie made from Food

Following on from my previous post about the Edible Cookbook, here's another edible abomination masterpiece: Swedish still life photographer, Fabian Öhrn partnered with art director Joakim Hedblad to produce this fixed gear bikes (totes hipster, of course) made entirely out of food.

Ours is not to question why (Seriously, why?) but to marvel at the madness. In case you're wondering, here's the ingredients list: Leek, kolbaz sausages, regular spaghetti, Swedish rhubarbs, ginger, organic carrots, syrup, lime, lemon, black spaghetti, grapefruit, cowberrys, pear, cheese, whole meat macaroni sticks, cucumbers, sugar, orange and lots of olive oil... (at least there'll be no squeaky brakes, ho ho.)









Friday 6 April 2012

Inspiration: Leah Reena Goren for Evian

These are some amazing food illustrations (as well as other things) from the wonderfully talented Leah Reena Goren. They were live illustrations commissioned by evian produced during the SOBE Wine & Food Festival. Drawings were completed on location in South Beach, Miami, Florida and during travel, and then posted in real time to evian's Twitter and Facebook. In all, 32 drawings were completed to tell the story of the 3-day weekend. Amazing idea, it must have been such a lovely brief to work on!


Wednesday 4 April 2012

The Real Cookbook: The World's First Edible Cookbook

German design agency Korefe has created "The Real Cookbook," the world's first edible cookbook. The book is a special edition from the Gerstenberg Publishing House, which specializes in culinary and art books.

 How amazing does that look? Typography & Pasta - literally two of my most favourite things.

It's just a promo I believe, you can't buy it - but I'd love to see it made into production. In English too, perhaps, but the German means you get an education lesson at the same time!

In terms of assembling a lasagne, it makes perfect sense - you do construct the pasta layers a 'page' at a time, and it will ensure a perfect spread - no weird leaks in the corner where you've had to snap lasagne sheets into pieces to fit your dish!

I'd love to see more examples of edible graphic design...